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What Does OK Cupid Boost Do?  A Mini Review.

What Does OK Cupid Boost Do? A Mini Review.

In the dating world, status for men is conferred by factors like wealth, popularity among both women and men, independence, and looks.  For women, looks ranks high, with income ranking lowest. Income that you disclose in the right-hand column of OK Cupid does not affect this New York City-based company's super-secret algorithm, no sirree Bob.  However, money can buy you status in another way.  For a mere $2.00, you can be the most popular kid on the block.  For 15 minutes, that is.

OK Cupid Boost:  What It Is

For $2.00, you can get 15 minutes of extra promotion of your profile.  You get 5 boosts for $1.90 each and 10 boosts for $1.70 each.

Here's a little secret.  Buy the 15 Minutes of Fame Package and you might get a "bonus" 45 minutes thrown in, free of charge.  We were.  But to no avail (See:  "Do We Like?" below).

OK Cupid explains:

With extra momentum in our algorithms, we’ll show you to more people, faster. But we’ll still only show you to high-percentage matches near you.

Clear?  We weren't either.  Where does this promotion happen exactly?  We think that your profile gets bumped to a scrolling board of profiles (image below) or in the Matches section.

ok cupid promotion banner

What Happens

So we figured that we could either spend $2.00 on a worthy cause like supporting our local independent coffee shop or saving the children of Sudan, but we decided that $2.00 was better spent on this hazy little experiment.  Yuh know, just to see what happens.

Right after you drop your money, the Boost begins.  Our experiment began around 7:30am.  Within 6 minutes, OKC said "162 seeing you now!"  This number steadily rose and peaked at 209 by the end of the 15 minutes.  But wait!

OKC gave us a free 45 minutes, allowing that number to rise to 891 by the end of the bonus period.

OK Cupid Boost Timeline

Do We Like?

Not so much.  We have nothing against shamelessly using money to buy favors.  The problem is that the effects are vague and murky, and the results are somewhat less than incredible.

After the Boosted profile was promoted to hundreds, even thousands, of other OK Cupiders, we received zero visitors to the profile.

We're not saying that members should have been interested in our profile or sent us a message; we're referring to impulse clicks, curiosity clicks...even fingers with muscle twitches should have accidentally clicked on our profile.  When you've got that much traffic going past your profile, odds dictate that at least one person will click on your profile, even if to snicker at how ugly you are.

Not a one.  Nada, zip.

Ready to drop $2.00--though small--for that?


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