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Be Careful of Bogus Dating Site Reviews

Before reading our dating site reviews, we think it's in your best interests to learn about the chicanery perpetrated by many  dating review sites out there. Both Dating Gurus care about justice and fairness.  And we're both fascinated by the clever-but-shady practices of Internet Marketers out there, which we call The Bogus Dating Site Review Industry.

Example of Bogus Dating Site Reviews

We're sure you've seen these so-called "review" sites a gazillion times.  They usually have domain names like 10BestDatingSitesinTheUniverse.com--you know, names that sound very encouraging.  Who wouldn't want to read an authoritative list of the whole and entire universe's best dating sites?  Be still my heart.

Here's what the first five selections look like in one of these shady sites.  It's a screenshot from a real site, but we don't want to link you there.  So we'll just give it the fictional name 10 Best Dating Sites in The Universe:

How This Works

When websites such as these dating review sites send visitors to a fee-based dating sites, the referring websites get a slice of the action.  It's called an affiliate relationship; the referring site is called the affiliate.  Sometimes the slice is a small payment just for sending a potential customer in their direction (you click to the dating site from the review site).  Sometimes it's way more lucrative:  the referring affiliate site gets a far bigger payout when someone actually signs up.

In other words, the so-called "review site" has a pretty huge incentive to send you to sites that pay more.  Which means...

Many Great Dating Sites Are Missing

Notice that exactly zero free dating sites are listed?  OKCupid and PlentyOfFish are two examples of free dating sites (though OKC is far better than POF).

Why?  Because free dating sites do not pay out to referring sites.

Dating Site Affiliate Payouts:  Birth of the Scam Reviews

So the friendly, helpful review site listed at the top--10 Best Sites in the Universe--would get affiliate payments from Match, eHarmony, Zoosk, etc.  It's a nice little endless slot machine.

In fact, doesn't that explain why AdultFriendFinder.com--geared toward the polyamorous and affair-havers--is listed as a "dating site"?  Because they pay out a whopping $55 per signup.

Gee, thanks for the unbiased advice, 10 Best Dating Sites in the Universe!  I'll let you know when I want more (never)!

* = All payouts for a one month sign-up, except Zoosk.  Zoosk pays $4 just for sending a user to its site; sign-up not required.



Dating Site Reviews: True and Honest

Review of Dating Site: HowAboutWe.com